The Long Tail - Wikipedia, the free encyclopedia
...describe certain business and economic models such as Amazon.com or Netflix. Businesses with distribution power can sell a greater volume of otherwise hard-to-find items at small volumes than of popular items at large volumes

I'm probabtly really behnd the times here compared to all you network savvy marketeers, but I was really enlightened by this Wikipedia article explaining one of the big web buzz phrases of the last few years. Whilst I had kinda guessed what it meant it was nice to have my understanding refined and thinking prodded in a new direction.

It's just a pity that a lot of these e-tailers have not yet discovered the business opportunities outside the US (we have no NetFlix in Austrailia, many e-bay vendors will not ship out of US, etc etc). I have enjoyed using Amazon for books I could not get locally though.


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